⛓️Value Chain Analysis
Analysis and Consulting
A real estate analyst and consultant, also known as a real estate advisor, provides advice to clients commercial real estate investors, lenders, or property developers—to help them make financial decisions about real estate transactions. This particular section of the real estate industry, accounting for nearly $50 million of the internet value of the worth chain, provides a variety of services to help maximize the potential return on an investment in real estate.
However, in the Indian market, this section is dominated by the major B2B players of the industry, whose primary operations do not generally focus on Analysis and Consulting. This means that there is a large window of opportunity for the smaller and on the rise companies to specialize themselves in this field and secure a place among the major players of the industry.
Property dealings is maybe the foremost valuable dealings an individual makes in his time period and most of them are burdened beneath EMIs and plunge in their life’s savings. For this, they have analysis to avert the risks and invest stress-free. There’s a full new arena of chance during this a part of the worth chain.
Developer Marketing
Real Estate Developers can greatly benefit from a comprehensive marketing strategy. A strong marketing plan will help build a real estate developers’ portfolio of clients through better social proof, website traffic, and more. This can be done using tactics like local SEO, content marketing, and social media marketing. Specifically, real estate developers buy property or partner with landowners, then develop a plan for what to build or rebuild on that property. They bring in investors and predict how much money the new homes or businesses will bring in. Developers then manage the construction and ultimately sell the project.
In the 21st century when all the industries are aiming to present and promote themselves online, every company has had to invest a large amount for technological advancements. Therefore, this section is a sharply rising market, currently being valued at $1 Billion. Currently, the major players in Indian real estate industry are magicbricks.com and housing.com.
However, it has been stated in the value chain analysis because most of the leading actors in this section have been emphasizing on developing ‘virtual reality’ innovations like 3D glasses, drone views, virtual walk-throughs, etc. Bearing in mind that such technological developments do leave a positive impact among the potential investors in the market, these do not necessarily play a significant role when the investors are solely looking at this as their job, not looking for a place of their own. Therefore, this section, too, has a big window of opportunity for new participants.
Primary Sales
Primary sales mean when a real estate builder sells the housing units or commercial units to the investor or end-user in the primary market. It is the first sale for that particular unit. Which include new launches and ongoing projects. In simpler words, buying a primary property means you are buying a brand-new property directly from the developer.
This section accounts_from over $3_billion_of internet business value and can be extremely profitable. Usually, the decisions and transactions involved in section are pre-arranged. The section includes_the_prime dealings between the_customer and_the developer. There is no_individual-to-individual marketing here. Top Real estate brokerage in the Indian Real Estate Industry include:
Regrob
Square Yards
Proptiger
Investor clinic
Opportunity in this field for newcomers in the industry can be the use of marketing outlines , technology and portfolio management alongside the transactions of primary sales. This can differentiate a company from the rest of the players in the market and can help create a brand image.
Marketing and Rentals
Marketing and Rentals in Real Estate help build trust for a property and the brand name. By having a marketing strategy in place with the purposes of building brand awareness for one’s property, it will leave an impression on prospective tenants ready to rent today, as well as people who may be looking to rent in the future.
This section is heavily dominated by brokers and agents, i.e., by B2B and B2C operations. The field has an estimated value of $6.5 billion. However, this is a field that requires C2C operations to flourish. It is understandable that the situation is not like that due to the shortcoming to manage the provision and the involvement of money required.
This is a huge opportunity for the newcomers of the industry, since the industry lacks an automatic C2C digitalized marketplace.
Home Loans Facilitation
Loan consultants assist clients with loan and mortgage decisions. Their duties may include contacting people to ask if they want a loan, meeting with loan applicants and explaining different loan options. They also analyze applicants' financial information and choose whether or not to offer a loan. A facilitator in a real estate transaction might contact a home inspector, arrange for a survey, assist with removing underwriting problems on a mortgage loan, and explain the computations for the buyers' and sellers' costs at closing.
The value of this section is at an estimated $250 million. Major players include:
bankbazaar.com
policybazaar.com
Financial consultants and broking agencies
Since a significant share of the investors and other clients is concerned about saving money and ensuring a higher return of profit and/or other benefits, there is a large area left untouched for the smaller or lesser-known companies to specialize in, and thereby create their own identity in the industry.
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