💢Competitive Analysis

The real estate industry in India is worth USD 170 billion in total (Rs 12,24,000 Cr). As India's second-largest employer, the industry plays an important role in the country's commercial system, and any changes in it have an influence on the economy as a whole.

There are several competitors in the Real Estate market. Here is a comparison of some of the most successful companies in this industry.

Listings and lead commercialism

A real estate lead is the name and contact information for someone who is potentially a future client. Leads provide a gateway to relationship-building opportunities. Besides steering a real estate brokerage down a profitable path, leads also allow brokers to interact with a growing customer base. It helps brokers be able to interact and even build relationships with potential customers and other professionals in the industry.

This section has an internet value of $100 million. In the global market, there are a few Indian players ruling at the top. Those include:

99Acres.com

99acres.com is a real estate website that helps buyers, sellers, tenants, and owners complete deals. Its platform uses cutting-edge technology to provide virtual tours, 3D tours, the most recent pricing trends and analyses of all major cities in India, virtual project tours, verified listings, and property walk-throughs. Furthermore, the portal offers the newest news, purchasing tips, deep insight reports of key cities, and yearly studies to provide market projections.

• Revenue: Rs 156.1 Cr

• Loss: 53.3 Cr

• Total Listing: 642,000 (Q4)

• Paid Listing: 324,000 (Q4)

Magic Bricks Holdings Ltd.

Magic Bricks Holdings Ltd. is a property site that focuses on giving information about properties for sale or rent in India. It is an unlisted public company incorporated on 19 August, 2013.

It is classified as a public limited company and is located in New Delhi, Delhi. It's authorized share capital is INR 165.00 cr and the total paid-up capital is INR 158.05 cr.

• Operating Revenue: INR 100 cr - 500 cr

• EBITDA: 257.85 %

• Debt/Equity Ratio: 0.00

• Return on Equity: 248.74 %

• Total Assets: 73.54 %

• Fixed Assets: 185.79 %

• Current Assets: -23.04 %

• Current Liabilities: 0.79 %

• Trade Receivables: 162.87 %

• Trade Payables: -48.17 %

• Current Ratio: 0.51

Magicbricks has received $300 million in fundraising in a single round. On March 8, 2017, a Venture - Series Unknown round was raised. Times Internet funds this company. Properji was bought by Magicbricks on March 17, 2016.

Housing.com

Housing.com is a real estate listing service in India that makes it easier to discover, rent, and sell properties. It is capable of producing 3D models for every new project and 360-degree views for every piece of land listed on Housing.com. Housing.com was founded in 2012 and is based in Mumbai.

• Revenue: $12.8 million

• Total Funding: $147.8 million

• Employees: 2,000

• Investors: 16

• Subsidiaries: 5

Housing.com has raised a total of $147.8 million in investment over the course of eight rounds. Their most recent fundraising came from a Corporate Round round on February 29, 2020.

It is backed by a group of 16 investors. The most recent investors are Elara Technologies and Locon Solutions. Housing.com has bought five businesses. On September 20, 2015, they made their most recent purchase, BigBHK.

According to G2 Stack, Housing.com employs 38 technological products and services, including HTML5, Google Analytics, and jQuery. According to BuiltWith, the company is actively employing 53 technologies on its website. Viewport Meta, IPhone / Mobile Compatible, and SPF are a few examples.

The Company's numerous verticals demonstrate a commitment to establishing ecosystems to meet India's shifting demands. In terms of overall sales, DLF Ltd is India's largest real estate corporation.

Since already quite a few Indian companies have succeeded in this particular section, recently there’s been a competition in the Indian market among numerous companies to specialize and present themselves as the best. The competition is so intense that even general classifieds websites like OLX and Quickr are trying to participate in real estate listings.